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COLOR DESIGN
It's not good enough for graphic designs to say "I chose the colour purple because it looks good with __________". Or because the color is cool, trendy, etc. When you design,
you should have reasons for the colors you choose. If you don't, how are you going to sell your customer on the fact that the color you chose has the appropriate color meaning for his project?
Below are just some of the meanings associated with color:
Blue
Sky, Sea, Water, Religious, feeling, Peace, Faith, Stability, Melancholy, Trust, Loyalty, Wisdom, Tranquillity, Integrity
Red
Fire, Love, Passion, Energy, Revolution, Anger, Power, Debt, Danger, Heat, Warning
Green
Money, Growth, Environmentally friendly, Fertility, Envy, Spring, Freshness, Stability, Loyal, Healing
Yellow
Energy, Sun, Happiness, Cheery, Creativity
Orange
Joy, Sunshine, Creativity, Determination, Success, Encouragement, Energy, Autumn, Construction
Purple
Royalty, Power, Nobility, Luxury, Spirituality
Brown
Conservative, Stable, Outdoors, Fall, Earth, Organic
Colour marketing potentials. In many cultures the following colours have the following marketing potential:
Red
The colour the eye perceives the quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour).
Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.
Blue
A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.
Yellow
Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be
associated with betrayal however.
Orange
A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.
Green
Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.
Purple
Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity.
Pink
Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.
White
Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.
Black
Can see seen as sophisticated, and elegant, or mysterious but does symbolize death and the occult also, however if used in the right way (as
it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.
Gold
Prestigious and royal color; expensive.
Silver
Can also be prestigious if used correctly, or to impart a? Scientific? Association.
